UjuziKilimo, meaning knowledge farming, measures soil characteristics to help farmers understand and quantify soil qualities. Information is collected by an electronic sensor in the ground, and sent for analysis to a central database, which collects agricultural information from research institutions, universities, and financial markets. Farmers receive a text message with a guide on the soil, and personalised advice on preferred crop breeds, pest control, current market value of crops, tools required and where to find them.