Totohealth, meaning baby health, guides parents through pregnancy and childhood by sending vital maternal and child health information via text message. Twice a week parents receive information on nutrition, immunisation, hygiene, breastfeeding, family planning and childhood diseases. Designed to solve a problem Kimaru’s own family had faced, Totohealth helps parents to identify abnormalities and advises on milestones and changes to expect in infants and toddlers. Parents are registered for the service by hospitals, clinics, community workers or NGOs.