HWESOMAME - which means ‘look after it for me’ in local language Twi - consists of a sensor which is stuck into the ground. The sensor measures the soil moisture, temperature, salinity and levels of organic matter. The data is converted into an easy-to-understand format and sent to the farmer via text or a voice-automated phone call in a local language.
The data helps farmers make decisions on what fertiliser to use, how frequently to water their crops, as well as minimise labour costs and farm visits. Farmers will be able to increase crop productivity by as much as 50% when they use HWESOMAME. Crop quality and profits will also increase.
HWESOMAME is sold to farmers, agricultural businesses, NGOs and government institutions, who are trained on how to use it.