Farmers tell the application how much land they have, what crops they want to grow, what their budget is, and even their target profit.
Farmz2U calculates how many seedlings the farmer should get, what fertiliser and pesticides to use, and provides training guides and videos for certain crops. Farmers can also find out where there is demand for their product, track orders and invoices, and find storage locations. Farmz2U even allows users to access financing, insurance, and receive weather reports and warnings.
Strategy consultant Aisha Raheem developed Farmz2U after a health scare prompted her to eat more healthily, which in turn exposed her to the challenges faced by the food industry. She became determined to reduce food waste and improve the nutritional intake of other people.
Farmz2U is already being tested by two commercial farmers, and Raheem and her team are using their feedback to improve the platform. Raheem has also partnered with the Nigerian ministry of agriculture’s farmer support programme to access their network of smallholder farmers.
The next Farmz2U app will include a nutrition management platform for health-conscious consumers, who can create meal plans and shopping lists. Users will be able to buy fresh produce directly from farmers who are registered on the Farmz2U farm management platform, creating additional markets for local farmers.