Entrepreneur Indira Tsengiwe and her co-founders built the solution in response to the need for innovation in the African media industry. While freelance marketplaces exist in the global economy, none are tailormade for the continent. BlueAvo’s vast creative network, online workspace and payment gateway allow African freelancers and creatives to work together unlike ever before, collaborating and trading across borders. International brands and agencies can employ diverse teams to ensure content is localised and relevant.
The platform provides a web-based application to which recruiters can upload open briefs for content creators to respond to. BlueAvo’s production platform also accounts for legal and intellectual property protection, and includes a payment gateway.
The BlueAvo team identified that content development opportunities in the South African advertising and television industries were reserved for a select few, often because large agencies dominate the industry. This aggravates inequalities, specifically restricting youths and entrepreneurs from entering the market.
BlueAvo addresses the issues of free trade and access to information both nationally and across Africa. The technology aims to create a democratised landscape for creative work, with financial integrations allowing money to move easily across borders. The company has signed up thousands of creatives in nine African countries. The team intends to expand its network to 10,000 creatives by the end of 2021.
Since joining the Africa Prize, BlueAvo has launched across Africa with an online database of more than 1,000 content creators, registered its trade name, and is receiving legal support for IP protection in Nigeria and Kenya.
“BlueAvo is an innovative solution aiming to revive the media industry in Africa, by creating open and unbiased opportunities for creatives, based on talent. Businesses can only benefit from access to a greater talent pool.”
Indira Tsengiwe, BlueAvo